Still Advertising At midnight Ages? Market Your small business To The Mobile World
A website you build might look really flashy and pack in a lot of features but ask you an honest question here: What good are all those bells and whistles doing if nobody’s even visiting your site? This is the problem you’re going to have unless you address the issue of SEO, so bone up on your skills.
When using SEO on a page that has images, be sure to make ample use of the
Search engines work very quickly, but they do not like to dig deep down into your directory. So make sure that you are not burying files in your directory. For example: You may have a page located at MyBusiness.net/shop/products/listings/videos/014.html. This is a long, long path. Instead, create a more streamlined directory: shop-listings/014.html.
Don’t do any more SEO until you have web analytics in place. You need web analytics software so that you can clearly see that SEO methods are working and which are not worth your time. Without this software, you will not be able to optimize your SEO effects and could waste a lot of valuable time and money on methods that don’t bring any results.
When writing an SEO article for your website to make sure that your chosen keyword appears in the opening and closing paragraphs, but do not fill the article with the keyword. A search engine will see an article with a ridiculously high keyword density as spam and the article will be useless for improving your website’s search engine rank.
Check your bounce rate and lower it as much as possible. Your bounce rate is how quickly someone clicks into your site and then leaves. Search engines interpret a high bounce rate as a signal that your website was not helpful when searching on that keyword. This damages your standing in the SERPS.
If you come across favorable reviews, stories, or mentions of your brand or product on another site, capitalize on the free publicity by linking back to that site (and possibly even returning the favor). This is a popular and highly successful tactic that increases your exposure to online visitors to other sites that may not even be directly related to your business.
To maximize the effect of your photo ALT descriptions, include specific keywords like image or picture. Many people using image searches use one of these two keywords. Taking advantage of that will give your picture a higher ranking and bring you even more image search traffic. Try to vary what keywords you use to attract traffic from a variety of sources.
Effective SEO tactics will not require a high level of skill or even a whole lot of effort. What’s important is that you take the right approach. As you learn about SEO, you will find that a few minor tweaks can equate to big results. Get started on your optimization by using what you’ve learned here.